Audience Intent

Designing Discovery Systems Around Real-Time Audience Intent

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Designing Discovery Systems Around Real-Time Audience Intent

Watch history is useful, but it tells you what someone wanted yesterday. It may say little about what they want at 9 PM tonight when they are tired, watching with friends, or suddenly looking for something completely different. That is why Designing Discovery Systems around audience intent can create a more responsive streaming experience. Instead … Read more

Designing Shared Experiences Around What Audiences Actually Want

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Designing Shared Experiences Around What Audiences Actually Want

Two people can enter the same digital entertainment platform with completely different goals. One wants intense competition, another wants to hang out with friends, while someone else only has ten minutes and prefers to watch. That difference matters when Designing Shared Experiences. Treating every audience member as though they want the same level of participation … Read more